At the Newport Folk Festival in 1965, musician Bob Dylan shocked a crowd of concertgoers with a raucous performance of three songs. His almost unprecedented use of electricity (i.e. electric guitars, a Hammond organ, and loud amps) elicited a mixture of boos and cheers. After his set, he was awkwardly ushered back on stage to perform two of his classic folk songs on an acoustic guitar.
That was the moment Dylan went electric.
Why am I telling you all of this? Well, Dylan going electric was the point at which the classic folk hero joined the modern times and embraced a new and louder style of music that he would follow in the ensuing years. W.R. Case & Sons Cutlery Company — a decidedly classic American knife institution known for old slip joints — has had its own moment of going electric this year.
Here’s how.
Case’s Kickstart Assisted Openers
Although Case has never actually been stuck in the past and would often embrace the use of modern materials in its handles (see the synthetic Case knives, for example), it recently introduced an innovation that would help propel the brand into the 21st century: an assisted-opening mechanism.