Fake knives are a big concern. If you buy from eBay or some less than stellar sites like Alibaba, there’s a fair chance that the knife you get is a fake.
But, if you were to buy a knife from a site like Amazon, it has to be real, right? Not exactly.
We have had a lot of complaints about the way Amazon does business over the years. For example, earlier this year, we wrote about how the massive online store restricts the sale of legal knives to some people. Back in 2013, we also wrote about how sites like Amazon have a leg up selling knives against smaller businesses such as ours thanks to Google.
But, one of our biggest complaints with Amazon has been the fact that they are plagued with counterfeits. Now, a recent story reveals that Amazon not only sells counterfeits frequently but benefits when fakes are sold and does little to rectify the problem.
Amazon ‘Thrives’ from Fakes
An article in the Los Angeles Times reported on fake products, including fake charging cables, and how they’ve affected legitimate businesses.
Here’s an excerpt from the article:
Not only has the platform avoided any serious backlash for allowing the sale of fake goods, it’s actually thrived from it, say more than two dozen brand owners, e-commerce consultants, attorneys, investigators and public policy experts.
Counterfeiters help pressure brands to sell their wares on the site. Companies that avoid Amazon risk letting counterfeiters determine how their goods appear to customers on the most influential e-commerce site — ceding control, for instance, of which pictures are used to promote a product and which colors and sizes are offered.
The spread of cheaper knockoffs can also put pressure on authentic sellers and brands to lower their prices, helping Amazon win more customers.
The company has resisted calls to do more to police its site and address claims by businesses that they are losing millions in lost sales and reputational harm, according to experts.
One of the biggest culprits is the third-party sellers on Amazon. When you buy something off Amazon, a third-party seller will often fulfill the orders, but they may be selling fakes. Even when Amazon itself fulfills the order, the products in their inventory may be fake without them knowing about it.